Ikea - The Last Straw

To mark the beginning of Ikea's global commitment to remove all single use plastic products from its range globally by 2020, we turned the last ever plastic straw to be sold or served in any UK store into a permanent artefact. 

The Last Straw installation was featured at the Design Museum in London. 

Design Museum
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Creative Partner: Joe Moloney

Agency: Karmarama

Production: Kream