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The Guardian Relaunch
The Guardian was about to change its format from the beloved Berliner format to a new Tabloid format. We needed to turn this into a powerful symbol of revaluation. We recorded a record level of subscription acquisitions in the first quarter of the campaign.
Creative Partner: Joe Moloney
Agency: Karmarama
Cannes Lion Print & OOH | Shortlist
Campaign | Pick Of The Week
AdAge Creativity | Pick Of The Day
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