McVitie's V.I.Bs

The launch campaign of McVitie's new luxury 3 layer milk chocolate, caramel and crumbly biscuit. The very important biscuit, or V.I.B.

Screenshot 2020-10-27 at 14.23.30.png
Screenshot 2020-10-27 at 14.23.45.png

Creative Partner: Joe Moloney

Agency: TBWA/LDN

Production: Missing Link Films

Director: Alicia MacDonald