Adidas Football

ALL YOU NEED IS A GOAL |  Engaging GenZ during the Women's Euros 2022 tournament by telling the stories of Adidas sponsored players' personal goals. Featuring Vivianne Miedema, Millie Bright, Mapi Leon & Wendie Renard. Each player also had a mural painted by a female street artist showing their goal in a real set of goal posts.

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Creative Partner: Cyndall McInerney / Lauren Coates

Agency: TBWA/LDN

Director: Dean Moore

Production: JDPL

Street Artists: Elena Gumeniuk, Eve Lloyd Knight, Lours, Sprite