ALL YOU NEED IS A GOAL | Engaging GenZ during the Women's Euros 2022 tournament by telling the stories of Adidas sponsored players' personal goals. Featuring Vivianne Miedema, Millie Bright, Mapi Leon & Wendie Renard. Each player also had a mural painted by a female street artist showing their goal in a real set of goal posts.
Creative Partner: Cyndall McInerney / Lauren Coates
Director: Dean Moore
Street Artists: Elena Gumeniuk, Eve Lloyd Knight, Lours, Sprite