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Adidas Football
ALL YOU NEED IS A GOAL | Engaging gen-z during the Women's Euros tournament by telling the stories of Adidas sponsored players' personal goals. Featuring Vivianne Miedema, Millie Bright, Mapi Leon & Wendie Renard. Each player also had a mural painted by a female street artist showing their goal in a real set of goal posts.
Creatives: Myself, Cyndall McInerney, Lauren Coates
Agency: TBWA/LDN
Director: Dean Moore
Production: JDPL
Street Artists: Elena Gumeniuk, Eve Lloyd Knight, Lours, Sprite
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